Why Avoiding a Risky Decision is a Risky Decision (And What to Do About It)

Why you try to avoid losses and what you can do about it

Photo by Anthony Tran on Unsplash

“Losses loom larger than gains”(Kahneman & Tversky, 1979)

You hate losing. We all do. No one wants to be picked last in gym class, no one wants to come bottom of the class in Math…