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The Real Reason Creators Quit Trying to Make It
And what to do about it
It’s 6:19 am.
I’ve been here since 5:07 am. I’ve drank 1 and a half coffees. I’ve got to leave for work in 40 minutes.
How is it that 4 years later, I’m still doing this?
Why do I feel like I have more energy than ever to build on the internet?
I don’t work for hours and hours. I work for 2 hours a day most days on my creator thing, and I’ve been doing that for a good while now.
I’ve seen many people drop off, stop creating, and burnout. This content-creating thing can be exhausting if you don’t do it for the right reasons.
The secret for me?
To create selfishly.
You know…
- I don’t jump on calls
- I don’t go on podcasts
- I don’t write for the algorithm
- I don’t really work with other creators
I write what I want to write about, on my terms, because I can. I’ve got a full-time job that pays the bills.
I don’t ignore the algorithm — that would be silly.
I work it in my favor. Over the years I’ve created a tonne of systems, ideas, and frameworks that…
