A virtual hiya! (updated 13th October 2021)

Image of me and my co-founders.

I wrote my first book:

So after months and months of work, my first book is out, you can order it here and get full access to my writing here.

I started a company:

You can follow that journey on my publication here.

Most Popular Story Right Now:


5 overlooked ways to overcome that

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“I know that fear is an obstacle for some people, but for me, it is just an illusion….. Failure always makes me try harder on the next opportunity.”- Michael Jordan

Michael Jordan has missed the game-winning shot 26 times. 26. That’s a lot of failures. …


The secret to having it all isn’t such a secret afterall

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Sacrifice is deceiving.

Productivity gurus will tell you that you absolutely must give up life in order to pursue your dreams. Work for the ‘man’ in the day, forgo everything in the pursuit of more. …


But there is another way

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The corporate ladder isn’t for everyone.

It’s slippery; it’s full of traps, crafty shortcuts and all the time we spend climbing it we forget about one important thing to consider when we get there: what will your day-to-day look like?

Somehow this question gets missed off; we fall for job…


The one thing that tricks your brain every time

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And then the plan changed, it wasn’t the first time. Everyone in the room rolled their eyes in a ‘here we go again’ motion. We’d been here before, it was just a matter of time. Inspiration struck once more.

Constant inspiration can be completely counterproductive; at the moment it feels…


The secret power to learning to develop a craft

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If you asked me a year ago, could writing teach you anything, I would have said no. It was an outlet, and that was it. Turns out, writing has a lot more to offer than the hope of being rich and famous.

When I first started writing, I had no…


The power of zooming out

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I read an article recently about an incredibly successful writer not making a penny until year 5 and it blew my mind. In a world where everyone tells you that you must, absolutely must, see some incline of success in the first 5 minutes of doing something, this was refreshing…


How to make your craft your home

Image from Bloomberg by Angela Pham/BFA.com

“She just needs to focus on getting better at the craft.” Kobe Bryant on Noami Osaka

Success can be ugly. Fancy cars, excessive jewellery, spending more to keep up with the Joneses. We all know the score. You would think that a 23-year-old with a net worth of $25 million


Did you hear there’s a new programme in town?

Image from The Hustle edited in Canva

Netflix’s new hit series ‘Squid Games’ is having the same effect as The Queen’s Gambit; everyone is talking about it. Now I’ll be honest, I didn’t get the hype. When someone explained it to me, prior to watching, I thought it all sounded a little bit weird; I couldn’t understand…


What does the reality of trying to build a company alongside a 9–5 looks like

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5 am. Monday. Darkness.

That’s how most mornings start now. Winnella Paws (my new company) is gaining traction, and by that I mean I’ve managed to work on it for a month straight without getting bored (a milestone for me). Consequently, things have started to find a flow. There are…

Eve Arnold

Exploring and influencing happiness. My book: https://tinyurl.com/jhnurcb2.

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