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340k+ views. Science-led self-help. BSc Biomedical Science, studying MSc Behavioural Science.

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That’s how many views I’d expect to see in an average week on my 127 (ish) articles. Yep, 500. A modest number. A respectable, slow-burning, but a none-the-less encouraging number. Yet, in the last 7 days, I’ve had 134,000 views. No, I’ve not accidentally added an extra zero to that number. It’s a 22,000% increase.

So I thought, as I more frequently do these days, ‘this would make a good story’…

‘Viral’ is a word we are all far too familiar with. Luckily for me, this was the good sense of viral, this was the sense of virality…

“What one does is what counts. Not what one had the intention of doing.” ― Pablo Picasso

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“What one does is what counts. Not what one had the intention of doing.”
― Pablo Picasso

Yet on a cold winter’s morning, your body works against you. You know you should jump out of bed, start your day right and get to work on the stuff that you know is important. You know that. But yet the allure of the warm cosy bed hugs you into a false sense of security.

It tricks your brain into thinking this is exactly where you should be.

And just like that, another day passes where you sleep in. It’s funny because just…

What you need to know about tackling a side hustle

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I Don’t know if it’s the one year itch (I’ve been writing for a whole year now). Possibly. I don’t know if it’s the never-ending lockdown. Probably. But just recently I’ve had my fill of ‘how I made +$16,078 in two minutes from my side hustle’. I know, I know, it’s the jealousy talking. I wish I made that kind of money in a year let alone 2 minutes with my side hustle. But there is another message here, for most creators maintain a side hustle is a lot of hard work.

For example, I’d published two articles on 2…

The art of focusing on the page in front of you to realise your best content

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Writing has become addictive.

Shamelessly it’s now become something I rely on. It’s a must in order to articulate the thoughts swirling in my mind. Before writing I would structure my points like playing cards with a two-year-old. It was messy, unfocused and chaotic. With the addition of writing albeit new, the articulation of ideas has become clearer.

You might be thinking: “Yeah yeah Eve, get to the point where you tell me how to block out the noise.”

But that is the point. You block out the noise by concentrating on what writing has given you besides the external…

The habit of starting habits is a bad habit.

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It’s for good reason that the self-help industry has become obsessed with habit formation. I’ll admit it, I’m obsessed too. This productivity loop-hole is the holy-grail of self-development. Great writers have raved for decades about the benefit of creating sustainable habits. They fought wars of words against the overnight success journalists who conclude that genius happens overnight without intention or consistency. These habit warriors believe differently and I’m with them.

Whilst cultivating a good habit isn’t a particularly attractive endeavour, it’s hard, it’s gruelling, and it’s a battle of wills. It goes against our present bias of wanting small wins…

Weirdly you can learn a lot from the hotshots of Tinder

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Autocorrect is infuriating. The other day I (ashamedly) spent five minutes in a (very heated) texting battle because it insisted the word I wrote didn’t exist. Every time I hit the space bar it autocorrected — to the wrong word. In hindsight, maybe thumb war with autocorrect was an accurate depiction of my lockdown brain. Several thumb slams later I won. Needless to say, I wasn’t on good terms with autocorrect by the end of it. However, my experience with autocorrect wasn’t over. This morning, autocorrect redeemed itself; it gave me the title for this article. Let me explain.


There’s a huge difference between the two.

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Tripe and dog biscuits. That’s what my dogs eat every morning for breakfast. For us humans, the prospect of eating the same breakfast day in, day out would be boring. Frankly, we’d be appalled. We’d be totally unhappy. I know, I’m a human and I’ve probably changed what I have for breakfast 17 times this year. But my dogs? Every day at 7:30 am is they bound around the kitchen as if they are about to experience the best meal ever. There is genuine excitement. …

The balance between being better and being content

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‘More’. It’s a word loaded with ambition. We are constantly striving for something more. Something better. A better-paid job, more status, more followers, more money, a better car. More, more, more. And self-help is predicated on people’s obsession with attaining more. It’s the gasoline to the fire of more that is burning inside you. Self-help books, self-help articles, and self-help videos are all consumed with the view to understand how to obtain more.

And getting better is great. Being healthier, living a life that you are proud of, taking what the world has to offer, that’s all brilliant. But where’s…

How you can use your 692,040 hours on planet Earth wisely

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You have, according to this article, a total of 692,040 hours on planet Earth. In the midst of a global pandemic, it seems an opportune time to re-evaluate life a little. To take stock of where we spend our time and where we have energy leaks (i.e. things that drain us that add little benefit).

Of course, they’re lots of things that we adore to do and that bring us immense value but I have a sneaky feeling that we sometimes balance wrong.

We find ourselves doing more of the stuff we don’t love and less of the stuff we…

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